Learning Affiliate Marketing. What’s Important to You?

Of Mountains & Printing Presses

Before you even think about starting your Affiliate Marketing journey, it pays to stop and have a think about what is important to you. There are so many courses, articles, ads and experts online that sometimes it is difficult to know where to start. Knowing what you truly want to get out affiliate marketing or your online business should be at the forefront of your thinking.

Once you figure out what it is you want, choosing an affiliate marketing training course gets a whole lot easier. The spectrum of things that you get gain from affiliate marketing or any other online business is huge. For example, do you want to use affiliate marketing as a means to monetising your website or do you want to learn it to get a better job? 

It doesn’t matter what it is that ‘floats your boat’ but the attributes of the online course needs to reflect what you ultimately want to achieve.

When you are starting out, Affiliate Marketing platforms will try to differentiate themselves with some key attributes.

  1. Reputation
  2. Accreditation
  3. Expertise
  4. Technology
  5. Convenience 
  6. Fits Your Learning Style and Skill Level

What’s In A Reputation

“Our reputation is more important than the last 100 Million dollars.

Rupert Murdoch

There is a great deal of chatter about how important a reputation is but when you are picking an Affiliate Marketing course or platform, reputation does rank pretty highly.

Doing research is good in terms of finding the top ranked Affiliate Marketing Programmes but Google isn’t everything. It pays to go a bit deeper before taking the plunge. 

Testimonials are always good when trying to decide on the best programme but these are also not the be all and end all. The cynical person in me will say that testimonials can be faked so it’s good to read them but go deeper still. Testimonials backed up by a free trial are an excellent option because you get to ‘try before you buy.’

Looking at the stats is always helpful. As an example, Wealthy Affiliate has been around for a long time, is international, has a huge community, expert coaches and has proven to build many thousands of business for people looking to build their online presence.

Read as many of the online reviews you can find or until you are satisfied that what you’re buying isn’t a scam. There are so many Affiliate Marketing platforms out there that will promise ‘Get Rich Quick’ schemes. If you plan to develop an Affiliate Marketing business, you need to be prepared to be in it for the long haul so pick a platform that can support you and provide all of your technical and learning resources.

Status Isn’t Everything

Accreditation is something that is important in any industry if you want the real deal but in Affiliate Marketing I don’t believe that it’s essential. Between online reviews, testimonials, articles and an opportunity to try the school before fully committing – everything is covered. 

You either like it or you don’t. Plus, you can opt out any time you like if the affiliate marketing programme isn’t working for you. 

Joining an affiliate marketing programme isn’t like employing the services of an Accountant or a Financial Advisor. It’s not like you are going to lose it all  or invest in a ‘risky’ investment. Investing in a long term affiliate programme comes down to you and how much time you’re prepared to put into it.

But, having said all of this everyone’s needs are different. If you need a formal certificate that is recognised in your chosen industry then accreditation is probably the way to go.

What is Your Skill Level?

Like with anything, technology is advancing at a great rate of knots. It’s very difficult to keep up with it all and stay in front of the competition in your Niche.  Your skills need to constantly develop to keep ‘modern’.

It doesn’t matter what your skill level is. There is always more to learn. You should pick an Affiliate Marketing learning platform that can support the development of your business on an on-going basis. 

One of the key things is making sure that the affiliate marketing learning platform can fit in with your learning style. I firmly believe that a person can always learn something new but mostly providing that their particular learning style is catered for.

Belonging to or being part of an affiliate marketing community that that is supportive and there when you need them can’t be underestimated either. Mentors and battlers alike always have something to teach us.

Technology – Boring (for me) but Necessary

Don’t get me wrong. Technology is important. But for me personally, I want the most advanced affiliate marketing platform but with ease of use. Just like I don’t know how my car works – I don’t need to know all of the behind the scenes stuff that makes up my website operational. I just want to get on and drive it.

Going back to thinking about skill level, even if you are one of the most advanced coders around – ease of use of any affiliate marketing learning platform is surely a must. Wealthy Affiliate makes developing a website quick and easy. Perfect for the impatient beings on the planet that want (and need) instant gratification.

Instant gratification takes too long.”

Carrie Fisher


If you have ever lost an entire website (which I have), it’s really good to know that the technology that sits behind your website is reliable and provides the security for your site. That means back ups as well as any potential hacks.

I can’t over state this as there is a huge amount of cyber crime out there for one – which can often result in malicious dealings not to mention the threat to your reputation if someone takes over your site and misrepresents you.

Convenience is KEY!

It is highly unlikely that any one starting out with an online business comes into it without any responsibilities. Most of us have jobs, kids and bills to pay but even if you only have bills to pay – any affiliate marketing learning platform has to be convenient. This work generally has to fit around our lives. At least in the beginning. 

This is the beauty of having an online business. The dream of getting free. Getting unstuck. Having unlimited passive income and working the hours you want. One of the things that I have learnt and choose to live by is that there is absolutely no point in exchanging one ‘job’ for another.  Affiliate marketing or online business has to work for you and stay fun – otherwise, what is the point?

I know I bang on about Wealthy Affiliate but I can say from personal experience that there is always someone on the planet ready and able to help when I get stuck, cutting edge technology that is virtually push button for websites (remember my short attention span), thousands of templates, tutorials and more to show you how to get it done and genius SEO tools.

Kyle and Carson have the personal touch when it comes to your/my success and I really like that. Access to experts is untapped as far as I can see and all of the experts at Wealthy Affiliate have the years of experience and success rates to prove what they are.

Finally, Wealthy Affiliate never sleeps. It is always there when you need it or feel like getting a bit creative.

Affiliate Marketing is Fun!

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