Do What You Love! The Advantages of Niche Marketing.

One of the main reasons I started researching and developing an online business is because I wanted to work from home – be MY OWN boss. I am sure that I am with billions of people who want to break away from the daily grind and just have time to do what they love doing. The reasons for wanting to do this are as varied as the billions that want to succeed online and have more freedom.

My other reason for wanting to have an niche marketing business is to help people. In the really broke times, I never really got anything off the ground (after 2 years of studying the ‘how to’s) but looking back – I was trying to develop an online business for all the wrong reasons. I forgot to help. I forgot that the main thing about any business is about being authentic and putting service first. Not the money – which invariably comes if you put the effort in.

So, ten years later. Here I am again. With a better attitude and sense of purpose. 

In the broke days that I spoke about, I was obviously more concerned about making money than anything. There’s nothing wrong with that (if that’s what you want to do) and many people are successful doing it this way. But, my question to you is: Do you want to trade a J-O-B (Just Over Broke) for another one?

Isn’t it going to be more important to have a succesful Niche or Affiliate Marketing business that doesn’t feel like work? This is why, it is so important to pick a Niche in an area that you are interested in.

The Pro’s

I have already outlined some of what I consider to be the Pro’s of having a successful Niche Marketing business but there are a few more that I can think of:

  • Uncapped potential to earn $$$
  • It doesn’t cost a lot to get started
  • Fire your boss
  • Turn your hobby into a business
  • Get your message out to the World
  • Spend more time with loved ones
  • Avoid spending time in traffic
  • Learn new skills
  • Only work with people you like!

The list really could be endless but I will stop there to avoid boring you to death.

The Con’s

This is a much shorter list! Actually, I can really only think of three.

  • The amount of new ‘stuff’ that you have to learn can be a bit overwhelming
  • If your business is just you – working from home can be isolating
  • It takes time – if you do it property

When you are new to niche marketing, the amount of ‘stuff’ that you have to learn can be pretty overwhelming at times but it is worth it – in the end. The best way to get through the overwhelm is to constantly remind yourself why you got into this business in the first place. Remember. 

It’s not hard to deal with the isolation side of working from home either.  If you belong to a great community like Wealthy Affiliate, you don’t feel isolated because there are hundreds of authentic, good and knowledgeable people there that are willing to help/chat at any time.

How to find a Profitable Niche Market 

When I started doing some research into writing this post, I though the first place that I would start would be Wealthy Affiliate – just to see what would come up. As expected, there is was a wealth of information about where to start for your niche markeing project. This was just a small snapshot!

There are some key steps to help shorten your search for a profitable niche market though. It may take you a while (if you’re really new to this) to get your head around some of the sites but just start the search. You will figure it out along the way but the main thing to do is just pick a topic that interests you and see what affiliate product relate to your area of interest. There will most certainly be a product that you can relate to.

Some key steps:

  1. Niche Marketing Search in Wealthy Affiliate
    Research 
  2. Check products in clickbank.com
  3. Double check your niche in Google Adwords 
  4. Test your niche in Google Searches
  5. Check out the Affiliate programmes at Wealthy Affiliate

There is some excellent training that relates specifically to researching a niche market but I will leave that part to the experts. 

If you are really new to online marketing, it is worthwhile to set up accounts for both Adwords and Clickbank but it’s not necessary to launch into anything immediately either. Once you have found a product that you would like to promote, start doing some research into that particular product as well.

One word of warning that I will add though (and many may not agree with me), if you are planning on promoting someone else’s product – spend the money and buy it. It feels a little unethical (to me anyway) to be promoting a product that you know nothing about.

What the SWOT? How Much Home’work’ Do You Need?

I am not huge on over planning but when you first start out it’s really important to understand a few things. Yes, you should probably do a decent amount of research (SWOT) in relation to your niche but don’t get too caught up in it. If you are anything like me, you will find that you are interested in more niches than you could build a good business on – so there is a good chance you could change your mind down the track.  

And as Kyle from Wealthy Affiliate says, there is no such thing as choosing the wrong niche. The following is what he says to consider when thinking about a niche:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
(6) Any SINGLE niche website can become a “full time” income/business

Kyle – Wealthy Affiliate

Convinced?

I literally just watched a clickbank training video and in that the presenters said that there has never been a better time to start an online business. J-O-B security is a thing of the past and if we are entirely honest, not many of us like selling our life hours to someone else!

Niche/Affiliate marketing is probably the easiest and fastest way to get started online. If you have done your homework, you will know that you are promoting a tried and true, (hopefully) ethical product that you know will help others.

You will have the freedom to do as you please, contribute in a way you never thought possible and do it all on your own terms. The brilliant thing is that you can get started now and it costs nothing. You can go it alone with Clickbank and Google or you can get started with a supportive team of people around you – people that only want to see you succeed!

Seriously? What have you got to lose?