Niche Marketing? Do What You Love!

One of the main reasons I started researching and developing an online business is because I wanted to work from home – be MY OWN boss. Niche Marketing and Affiliate Marketing is definitely one of the best ways to go.

I am sure that I am with billions of people who want to break away from the daily grind and just have time to do what they love doing. The reasons for wanting to do this are as varied as the billions that want to succeed online and have more freedom.

My other reason for wanting to have an niche marketing business is to help people. In the really broke times, I never really got anything off the ground (after 2 years of studying the ‘how to’s) but looking back – I was trying to develop an online business for all the wrong reasons. I forgot to help. I forgot that the main thing about any business is about being authentic and putting service first. Not the money – which invariably comes if you put the effort in.

So, ten years later. Here I am again. With a better attitude and sense of purpose. 

In the broke days that I spoke about, I was obviously more concerned about making money than anything. There’s nothing wrong with that (if that’s what you want to do) and many people are successful doing it this way. But, my question to you is: Do you want to trade a J-O-B (Just Over Broke) for another one?

Isn’t it going to be more important to have a succesful Niche or Affiliate Marketing business that doesn’t feel like work? This is why, it is so important to pick a Niche in an area that you are interested in.

Niche Marketing – The Pro’s

I have already outlined some of what I consider to be the Pro’s of having a successful Niche Marketing business but there are a few more that I can think of:

  • Uncapped potential to earn $$$
  • It doesn’t cost a lot to get started
  • Fire your boss
  • Turn your hobby into a business
  • Get your message out to the World
  • Spend more time with loved ones
  • Avoid spending time in traffic
  • Learn new skills
  • Only work with people you like!

The list really could be endless but I will stop there to avoid boring you to death.

Niche Marketing – The Con’s

This is a much shorter list! Actually, I can really only think of three.

  • The amount of new ‘stuff’ that you have to learn can be a bit overwhelming
  • If your business is just you – working from home can be isolating
  • It takes time – if you do it property

When you are new to niche marketing, the amount of ‘stuff’ that you have to learn can be pretty overwhelming at times but it is worth it – in the end. The best way to get through the overwhelm is to constantly remind yourself why you got into this business in the first place. Remember. 

It’s not hard to deal with the isolation side of working from home either.  If you belong to a great community like Wealthy Affiliate, you don’t feel isolated because there are hundreds of authentic, good and knowledgeable people there that are willing to help/chat at any time.

How to find a Profitable Niche Market 

When I started doing some research into writing this post, I though the first place that I would start would be Wealthy Affiliate – just to see what would come up. As expected, there is was a wealth of information about where to start for your niche markeing project. This was just a small snapshot!

There are some key steps to help shorten your search for a profitable niche market though. It may take you a while (if you’re really new to this) to get your head around some of the sites but just start the search. You will figure it out along the way but the main thing to do is just pick a topic that interests you. And, see what affiliate product relate to your area of interest. There will most certainly be a product that you can relate to.

Some key steps:

  1. Niche Marketing Search in Wealthy Affiliate
  2. Check products in
  3. Double check your niche in Google Adwords 
  4. Test your niche in Google Searches
  5. Check out the Affiliate programmes at Wealthy Affiliate

There is some excellent training that relates specifically to researching a niche market but I will leave that part to the experts. 

If you are really new to online marketing, it is worthwhile to set up accounts for both Adwords and Clickbank. But, it’s not necessary to launch into anything immediately either. Once you have found a product that you would like to promote, start doing some research into that particular product as well.

One word of warning that I will add though, buy and use the product you plan to sell first. It feels a little unethical (to me anyway) to be promoting a product that you know nothing about.

Niche Marketing and Affiliate marketing ideas

What the SWOT? How Much Home’work’ Do You Need?

I am not huge on over planning but when you first start out it’s really important to understand a few things. Yes, you should probably do a decent amount of research (SWOT) in relation to your niche but don’t get too caught up in it. If you are anything like me, you will find that you are interested in more niches than you could build a good business on. So, there is a good chance you could change your mind down the track.  

And as Kyle from Wealthy Affiliate says, there is no such thing as choosing the wrong niche. The following is what he says to consider when thinking about a niche:

(1) You are going to be writing content within your niche
(2) You are going to be communicating within your niche
(3) You are going to be choosing products to promote within your niche
(4) You are going to get to help people within your niche.
(5) Your first niche PROBABLY won’t be your last (so don’t worry about it being perfect)
(6) Any SINGLE niche website can become a “full time” income/business

Kyle – Wealthy Affiliate


I literally just watched a clickbank training video and in that the presenters said that there has never been a better time to start an online business. J-O-B security is a thing of the past and if we are entirely honest, not many of us like selling our life hours to someone else!

Niche/Affiliate marketing is probably the easiest and fastest way to get started online. Do your homework. Know that you are promoting a tried and true, (hopefully) ethical product that you know will help others.

You will have the freedom to do as you please, contribute in a way you never thought possible and do it all on your own terms. The brilliant thing is that you can get started now and it costs nothing. You can go it alone with Clickbank and Google. Or, you can get started with a supportive team of people around you – people that only want to see you succeed! Why try to re-invent the wheel?

Seriously? What have you got to lose?

19 thoughts on “Niche Marketing? Do What You Love!”

  1. I’m new to affiliate marketing and trying to learn everything I can to get my internet business going. I really enjoyed your article on niche marketing and have a much better understanding of it thanks to you. I also nee as much help as I can get and decided to sign up for Wealthy Affiliate. So far, I love it and can’t wait to get started. Thanks for all the help and showing me the way to Wealthy Affiliate.


    1. Hi Jack. 

      Thanks so much for your comments. Much appreciated! If there is anything that I can help you with in Wealthy Affiliate please get in touch. I will find you as well and link in.

      Thanks again.


  2. Great Stuff right here… 
    a lot of persons start off by going broad with their website and that’s what makes seeing success so hard for a lot of persons…

    Which on the other hand this article provide clear insights on niche marketing and why it’s important …

    Tons of value..Keep up the awesome work..

    1. Hi Michael,

      Thanks for your comments and I am glad that you got some value out of the content. That is so true about being too broad. It’s an easy mistake to make!


  3. Hello Tania, 

    I think that you present a very convincing narrative regarding the pros of trying niche marketing.  Some of the major talking points, as you have skillfully outlined, are being able to work at home or from a location of choice, not having to answer to anybody but yourself (and of course, your customers), being able to dictate your own hours, and many more.  

    As you stated, as opposed to simply wanting to make money, if you venture into the niche marketing realm with the desire to genuinely share your knowledge with, and to help others, then it seems to me that you are giving yourself a greater chance of success.  

    So good effort in highlighting the pros of taking on niche marketing.  I think that if you undertake any business with the idea that you want to provide “a service to others”, then you have a better chance at succeeding vs. just being in business to make money.  

    All the best to you. 

    1. Hi!

      Thanks so much for your comments and support! I totally agree about the need to be of service. I’m a firm believer that the world’s abundance isn’t limited so we should share what we know to help others as often as we can. It’s always good to see others succeed!

      Thanks again for your comments.


  4. I’ve been a member of Wealthy Affiliate for over 2 years. It’s been a journey for sure. One lesson I learned was how to find my niche. I love your diagram above that intersects different aspects of life to show how we earn money doing something we love. For me, it was an adventure to find the area I love. And I have found it, and work tirelessly each day to achieve my reality. Affiliate marketing is such a great adventure. I encourage everyone to follow through with it. Thanks for the great post, keep up the good work. 

    1. Wow! Thanks Brian. 

      I couldn’t have said it better myself. We WA’ers know how awesome that learning platform is and also how exciting it is to follow your passions! I’m so glad that you found yours!

      Really appreciate your comments. Thanks!


  5. This is a Valuable Post

    The problem with most people is that they start trying out when they are deep into trouble.

    They want to start today and get the results today . Which honestly does not work like that . As you have mentioned above Wealthy Affiliate is an Academy to shift life forever , that is if one is willing to commit and give time to it .

    Building a Business on solid foundation that will be sure to sustain in all situations , while being surrounded by a community of willing helpers who are willing to see ones success .

    And its free to start and witness a world class life changing opportunity.

  6. This is a Valuable Post

    The problem with most people is that they start trying out when they are deep into trouble.

    They want to start today and get the results today . Which honestly does not work like that . As you have mentioned above Wealthy Affiliate is an Academy to shift life forever , that is if one is willing to commit and give time to it .

    Building a Business on solid foundation that will be sure to sustain in all situations , while being surrounded by a community of willing helpers who are willing to see ones success .

    And its free to start and witness a world class life changing opportunity.

    1. Hi there,

      Thanks for your comments and I couldn’t agree more. It’s a whole lot safer to start on this journey when you’re not on a financial precipice. It’s hard to have the right focus when you are coming from a place of desperation. I know how that feels.

      The importance of the strong foundation really can’t be stressed enough! 

      I’m really glad that we have all found Wealthy Affiliate because it does make such a huge difference.


  7. Your article hits the nail on the head on the topic of affiliate marketing. Your approach to offering the reader with pros and cons goes a long way in helping people make an informed choice. Furthermore the layout of the article makes easy to follow. I am sure any one who reads this will make the decision to join WA.

    Keep up the good work.

    1. Hi Fatsani,

      Thanks very much for your comments and I am glad you found the post easy to read! There’s nothing worse than struggling with a tough layout or not understanding the content. Glad you like the pro’s and con’s!


  8. Dear Tania,

    You are correct it’s not about money, the main thing is to help people and money is the byproduct. Once I read, by helping others you can earn money. We lift ourselves by lifting others! You have given great value in this post and for sure this post is going to be a greater help for many.

    I too wanted to be my own boss, the benefits of working from home and being our own boss is numerous. Since 2008 I was trying to make money online. Tried many programs & products and also lost nearly $4000 to scams and to the products which under-delivered.

    After years of search, I came to know the best way to make money online is by having our own Website and doing Affiliate Marketing. Without proper training and guidance it is almost impossible to make money online. So I searched for a training platform to learn about Affiliate Marketing and came up with WA.

    In September 2016 I came across Wealthy Affiliate and after one month research in November 2016 I joined WA. Although I joined WA I was skeptical and afraid because of my past experiences with scams.

    To cut the long story short…

    Since December 2017 I am a full-time Affiliate Marketer working from home. All I did is followed the WA training and thanks for guiding people in the right path.

    Much Success!


    1. Hi Paul,

      Thanks for your excellent comments and I am so pleased that you found WA and are now a full time affiliate marketer. 

      I was exactly the same as you. I got scammed a few times – spending money I didn’t have on supposedly great learning tools that never did half of the things they said. I love our community at WA and wouldn’t be without it – glad you feel the same way!

      Have a great day.


  9. Tania,

    After years of searching for a legit work from home gig, I finally found Wealthy Affiliate and gave it a go.
    I now own 3 domains and 6 websites.

    In the training, you get the basic building blocks of niche marketing online. Then, you get into the meat and potatoes of this thing. Literally, every aspect of marketing success is covered and then you have weekly live video training.
    And it’s all included in the monthly Premium!

    If you haven’t guessed, I love WA. I look forward to logging in every day.
    And incidentally, my first site/domain is much like yours: helping people find work from home. We even have similar tag lines! Great minds :D.
    Maybe we can collab one day 😉

    See you at WA!
    Gwendolyn J

    1. Ha ha! Hi Gwendolyn. 

      Thanks so much for your comments and it’s always great to meet like minded people! I really love WA as well. I’m not joking when I say WA gave me faith again that not everyone selling stuff online is a scammer!

      It would be excellent to connect and I am really glad that you are doing so well.


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